Company design · Commissioned
Reframing a financial-services website around clarity and trust
Fancrest Investment Limited is a Nigerian financial-services company where I work as a designer and developer. I designed and built the company's client-facing website, including loan-disbursement and budgeting calculator tools that help customers understand its services and plan repayments with greater clarity.
Role
Sole UI/UX Designer
Platform
Desktop website
Pages
Home, Services, About, Contact
Type
Company project
Problem
Financial-services websites often bury their actual offering under generic corporate language. The redesign needed to make each service concrete and easy to understand, while presenting a credible identity appropriate for financial decision-making.
Design decisions
Named service cards over generic copy
Each offering (financial advisory, capital provision, contract financing, wealth creation) gets its own card with a plain-language description.
Deep navy paired with a confident red accent
Navy communicates financial stability while red gives calls to action clear visual priority on a text-heavy site.
A consistent closing CTA
Present across every page, so the primary action stays reachable regardless of entry point.
